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How a nine-month SEO campaign turned a well-known local brand into a nationally ranked authority, with 17,418% growth in search impressions.
Primos Barbershop had built a loyal local following through exceptional service and a welcoming atmosphere. But their digital presence wasn't working as hard as they were. Their website wasn't ranking for the searches that mattered, and potential clients in their area were finding competitors instead.
They had a strong reputation offline, but online? They were invisible. They needed a partner who could translate the Primos experience into search visibility, getting them in front of people actively looking for the services they offered.
We conducted a comprehensive SEO audit and developed a nine-month campaign focused on sustainable organic growth. The goal wasn't just traffic; it was qualified traffic from people ready to book.
Our strategy focused on:
April 2024 → January 2025 (9 months)
| Metric | Apr 2024 | Jan 2025 | Growth |
|---|---|---|---|
| Clicks | 0 | 0 | +0% |
| Impressions | 0 | 0 | +0% |
| Metric | Apr 2024 | Jan 2025 | Growth |
|---|---|---|---|
| Users | 0 | 0 | +0% |
| New Users | 0 | 0 | +0% |
| Engaged Sessions | 0 | 0 | +0% |
Single piece of content performance in January 2025
Within nine months, Primos went from page five to page one. Their website now ranks in the top 3 positions nationally for competitive search terms like "mid fade" and "low fade haircut," terms with thousands of monthly searches.
Organic users grew from 660 to over 13,500, a 1,953% increase. Monthly impressions exploded from under 10,000 to 1.69 million, a staggering 17,418% increase. Organic clicks jumped from 252 to 7,133 per month. A single blog post, "Mid Fade vs Low Fade," alone generated 1.1 million impressions and 3,400 clicks in January 2025.
But the numbers only tell part of the story. The real win is sustainable growth that compounds over time. Unlike paid ads that stop the moment you stop spending, this organic foundation continues to deliver qualified leads month after month. Primos now has a digital presence that works as hard as they do.
Let's discuss how we can transform your digital presence.
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